Every year, the Paris’ Marathon brings together thousands of people in Paris. Nike has chosen this strong sporting moment to unveil its new pair of running shoes: the Vaporfly 4%. On this occasion, a 2-stage retail set-up was built inside the store to make the Nike Store on the Champs Élysées the new running hub for Parisians. Several athletes came to the store to share their experiences and exchange with Nike members and the Parisian press.
Long Distance was responsible for the design, production and logistics of this event.