The American basketball legend Michael Jordan comes to Paris to celebrate the 30th anniversary of “Air Jordan I”. A great opportunity to connect the brand to different athletes’ communities and raise awareness on basketball culture in the French capital city. Similarly of their event in 2006, Nike asked Long Distance agency to organise this event. The agency orchestrated various sales, seminars and Nike VIP guests stays. Long Distance crafted more than 300 stays customised for special guests with a rich program of activities to discover Paris.