Renault takes the crossover path and integrates Long Distance into the launch device for the fifth generation of the iconic model in its range.
Building on this reiterated confidence, the agency piloted, in collaboration with the Novabox agency, the presentation of the vehicle and training in all its specifics throughout the French network.
Organised in prestigious sites in resonance with the codes of this high-end vehicle, this training immersed the 4000 salespeople of the network in the world of product quality so that they become the best ambassadors of this exceptional vehicle. The discovery of new lines that reinvent the codes of the MPV was made through playful workshops around craftsmen.
Long Distance managed the coordination of the 8 sites on 2 tours: Paris, Rennes, Lille, Nancy, Marseille, Lyon, Toulouse, Bordeaux.