The Golden Blocks running association aims to develop athletics in local neighbourhoods. Its been in partnership with Nike since its creation and is directed by Ladji Doucouré. The association wanted to increase its visibility and selected the Chatelet-les-Halles hub. A mini-museum was set up for 2 weeks so that consumers would be more aware of the integration of young people from neighbourhoods through sport. At the end of these two weeks, an evening was set up for the association’s children and their parents. Long Distance was responsible for the crafting, production and logistics of the event.